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The personal branding myth has become quite popular with MOR Vacations affiliates. Many think that a website with video is personal branding, but it’s just a myth. The myth has many confused, few even understand personal branding.

It all started with a coaching session I had in 2007 with a prominent MOR Vacations affiliate who was wanting to know how I was winning all the sales awards and keeping myself on the top sales list. I didn’t have time to go into detail, but I explained it was about personal branding and that video would be the way to go to get that done. What was missing was the YEARS of equity required to really create the brand.

Top personal brands are everywhere. Real Estate, TV, Basketball, and even communications. Who instantly comes to mind when you think of these subjects? Trump, Oprah, Jordan, and Regan, right? How does it happen? Years of personal branding building.

Donald Trump began building his brand as a child. His fathers office became the place where he built with wood blocks. It didn’t hurt that his Dad was in the real estate business. He’s now knows as “The Trumpster” and you can now “Trump” the competion. He’s my favorite billionaire to watch.

Trumps first project allowed him to make a burned out hotel into a beautful shiny building. His big goal of developing in Manhattan was a slow process that worked. Trump was not the billionaire first, he built his reputation first, which allowed him to move onto bigger projects.

I’ve been personal branding since 2002. People often tell me I’m “everywhere”. This is a part of my personalbrand. What’s is personal branding? It’s about building a track record. It’s about being the first name that comes to mind when you think of a topic. It’s about developing your reputation.

The more you learn about personal branding, the more you’ll see how MOR Vacations affiliates are confused about personal branding. You’ve GOT to be Unique. Yet, each website and message for MOR Vacations is basically the same.

Working with my MOR Vacations team, I invest 80% of my coaching time training my team members to be the best MOR Vacations marketers. I’m a home business marketing coach. Personal branding must be unique, understandable consistent, focused and you must have the solution that the market requires.

Many have fallen for the Personal Branding, YouTube, and Google Adwords marketing plan. It’s a shame as they are not trying to make a profit from their MOR Vacations business. They have become Just another MOR Vacations affiliate.

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